A Honda commercial for the new Civic Type R and of course other new models has been banned in the UK.
The Advertising Standards Authority (ASA) has determined the ad promotes “dangerous and irresponsible driving,” and has banned it from airing on British television in its current form.
As Honda claims, the point of the commercial is to show that the Honda brand itself is growing at impressive speeds and inspire viewers to accelerate their own advancement, as indicated by the line, “Keep pushing and get to better faster”.
The association on the other hand apparently interpreted the whole thing a bit more literally.
“While the ad did not include realistic depictions of the vehicles being driven in a dangerous manner, we considered, when taken altogether, the fast changing on-screen text, references to ‘pushing yourself’ and ‘going faster,’ the scenes of the cars, sound effects and accompanying sound track was likely to leave viewers with the impression that speed was the central message of the ad,” said the ASA.
“For those reasons, we therefore concluded that the ad breached the Code, which states that speed must not be the main message of an ad.”
Take a look at the ad below and let us know what you think of it!
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